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Selected Projects

You learn from each one you do, but here are some of my favorite projects...and what makes them favorites.

National Cancer Institute
"How can we help cancer patients learn about clinical trials for new treatments?" User research, watching patients try to use the clinical trials search feature on several different web sites, led to a better understandng of how they use search, how they cope with medical terminology, and most importantly, what they really want to know about how a clinical trial can help them.

I created personas to gather a large body of research on NCI's audience into a useful format for the evolution of the flagship cancer.gov web site.

Every other month, projects from across NCI test new communications materials in Open Call usability tests. Open Call has made it possible to test even small projects, or focus on a series of elements in a larger project. (2005 - present)

Visit Cancer.gov's clinical trials search »
Visit AccrualNet »
Visit Cancer.gov »


Wireframes and screen shot of OU course catalogThe Open University
A large distance-learning university, the OU relies on its web site for admissions information, registrations and as the student classroom. Usability testing, site traffic anlysis, card sorting and user research were all put to work. The result? According to Ian Roddis, the university web director, "Over the year the increase due to better website design, equates to over £2 million!" (2002 - 2010, with Effortmark)

Visit the Open University »
Learn about OU distance learning »
Read "More Alike Than We Think" »


Eli Lilly E-Marketing Web Sites
New templates to increase usability, personas development, usability process, research into search - and helping make a whole family of web sites work better for users. Who could ask for more? (2001-2002, at Cognetics Corporation)

Novartis Consumer Health InfoWeb
The InfoWeb was a dream project to design a knowledge management system. The team created a set of tools that have survived a corporate reorganization and the other changes that time brings. Our secret was that we started from what we learned from users around the world to fill gaps in the information that was available to them...and preserved systems that were already working. (1996-1998, at Cognetics Corporation)
Read "Lessons from the InfoWeb
" »

Go to Weegee's World on ICP web siteICP's Weegee's World Online Exhibit
This one was just fun. I got to work with a newly released set of photographic archives to create an online exhibition to accompany a new book and an exhibit at the International Center of Photography in New York.
Visit the online exhibition »

Primary Source Media's American Journey
These CD-ROMs were a blend of hypertext and search, and through them I learned a lot about how to organize a collection of documents to encourage exploration. (1995-1997, at Cognetics Corporation).
Read about this project »

The HP LaserJet 4 Travel Guide
This was the project that taught me about usability. The entire product went through several rounds of usability testing. After the first test, I watched 24 hours of video tape, and got a healthy dose of design humility in the bargain. But the end result was a hypertext document - in 1992, before the Web - that was so easy to use that there were virtually no technical support calls. The design and information architecture was used for several years, as new printers were released. (1991-1992, at Cognetics Corporation)


Photo of analysis materials posted on a wall
Analysis of usability test comparing two approaches to a design.


Industry Projects

I believe in being active in the professional community. Here are links to some of my recent projects.

US Access Board
Section 508, the US accessibility regulations are being updated, and I represented UPA on the Federal Advisory Committee helping with this work.

Field Guides to Ensuring Voting Intent
Pocket guides to designing ballots, voter education materials and writing instructions voters understand.

Voting and Usability
Triggered by the 2000 Presidential election, a look at how usability contributes to free and fair elections